Milan Design Week, 17 - 22 April 2018
The Milan Design Week is the most important event worldwide for design professionals and enthusiasts; the Salone Internazionale del Mobile and Fuorisalone are the main focus of the week.
Salone del Mobile is the world's largest home design exhibition: now in its 57th edition, it is the place where new furniture products are launched annually, and is the must-see sectoral appointment every year, continuously reaffirming Milan’s role as the capital of design. Started in 1961, it now champions innovation and internationality. Following the success of the 2017 edition, the 2018 edition will feature the Salone Internazionale del Mobile along with the International Furnishing Accessories Exhibition, and more than 1,300 exhibitors ranged over 150,000 square metres, split into Classic and Design sections, making for a visitor-friendly floor plan and a 360° insight into the world of furniture and furnishing accessories.
Fuorisalone is a set of events distributed in different areas of Milan during the Salone Internazionale del Mobile. Every year, in April, Salone and Fuorisalone define the Milan Design Week, the most important event in the world for design addicted.
The Fuorisalone is the most important and prestigious event linked to the international design world. Over the years, various Design Weeks - including those of London, New York, Paris, Dubai, Miami and Beijing, have been set up on this format but none has been able to near the capacity and numbers of Milan, which counts 400,000 visitors, business worth Euro 250 million, sector staff from 160 countries, 1,200 events registered in the city, and 1,000 companies exhibiting in the Salone at Rho Fiera. This is just some of the data bearing witness to the force and centrality of Milan in the international context.
The Fuorisalone started spontaneously early in the 1980s through companies working in the furnishing and industrial design sectors in the Tortona area, still one of the most important design district in the city. In 2000 Gisella Borioli and Giulio Cappellini of SuperStudio decided to extend their premises to host design as well as fashion, creating the first project of Fuori Salone territorial branding: Zona Tortona. Winding through the streets of Via Savona, Via Tortona and Via Forcella, this circuit pulsates with vitality, with a lot of events and special exhibitions, such as Moooi (link), Kartel, Asus and other important brands.